Vallier is back for the Spring-Summer 2020 season and that means a whole new collection to discover. For the latest photoshoot, we re-assembled most of the team from the first campaign and added a few new faces to the mix.
Behind the Scenes: Vallier Spring-Summer 2020 Photoshoot
The concept was similar to the first shoot. We wanted to put the spotlight on Vallier’s everyday urban essentials while also focusing on the functional aesthetics of the apparel. With the arrival of the new season, it also gave us a chance to take a more playful approach to the shoot that would show off the new colours and breezy styles of the collection.
Contrast and lighting were an important part of photographer Alexis Belhumeur’s vision, one that he shared with creative director Anouk Pennel. Vallier’s own product manager Simon Pelletier-Marcotte, creative producer Vincent Malo, and art director William Wachter were in the studio to make sure everything ran smoothly, and to give us a behind the scenes peek at the shoot for the new Spring-Summer 2020 Collection.
