Vallier Behind the Scenes: The First Photoshoot

What’s in a photoshoot? Lots, if you consider months canvassing top talent, casting the right models, booking the studio and equipment, and coordinating schedules for a two-day product shoot that heralds the launch of a new brand.

We finally got the crew together one Wednesday in mid-August for our initial product shoot in L’Éloi. It was a first test for Vallier products, with industry experts who didn’t know the apparel going over every stitch, cut, and detail. You never know how things are going to work when preparing for a shoot. There can be a variety of different obstacles that can trip you up - especially if the clothes don’t fit properly, requiring extra styling. Vallier’s inaugural Fall-Winter 2019 Collection passed the test without need for clipping, taping, or any other studio tricks - a true testament to the designs that took a year and a half to come to life. By the end of the shoot, everyone was stoked on the products and everything went off without a hitch.