Vallier Behind the Scenes: The First Photoshoot

What’s in a photoshoot? Lots, if you consider months canvassing top talent, casting the right models, booking the studio and equipment, and coordinating schedules for a two-day product shoot that heralds the launch of a new brand.

We finally got the crew together one Wednesday in mid-August for our initial product shoot in L’Éloi. It was a first test for Vallier products, with industry experts who didn’t know the apparel going over every stitch, cut, and detail.

You never know how things are going to work when preparing for a shoot. There can be a variety of different obstacles that can trip you up - especially if the clothes don’t fit properly, requiring extra styling.

Vallier’s inaugural Fall-Winter 2019 Collection passed the test without need for clipping, taping, or any other studio tricks - a true testament to the designs that took a year and a half to come to life.

By the end of the shoot, everyone was stoked on the products and everything went off without a hitch.

  • Vallier apparel was lined up and ready to go.

  • Eloi [@leloi] of the Studio dropped by with a smile, handshakes and words of encouragement.

Stylist Izabel Soucy [@izabelsoucy] from Teamm Agency [] and Vallier’s Project Manager Simon Pelletier [@simonpriggins] curated pieces for the shoot.

A brief moment of self-reflection. Jade [@lu.cha.biao] in the makeup chair, Eric [@eric._.caldwell] leaning back on the sofa.

All hands on deck. Hair-makeup Valeria Amirova [@valeriaamirova], Alexis [@alexisbelhumeur] and Izabel gave Isaac [@isaaac.r] the final touch-up.

  • Chiaroscuro lighting made simple by Vincent Castonguay [@nomadnomore] and the Demande Speciale [@demandespeciale] team.

  • All eyes on Eric - the crew checking for the perfect focus.

Karina [@karinarebellato] all-smiles in front of the lens.

Anouk [@studiofeedmtl] Pennel had a clear vision for the shoot.

  • Vallier’s CEO Max Dubois dropped in for a look.

  • When things run smoothly, you’ve got time to strike a pose.